asklexi.ai
Lexi is an AI psychoanalyst who reveals people's hidden motives from the words they use.
Frequently Asked Questions
What is Lexi?
Lexi is an AI psychoanalyst that employs lexical analysis to uncover hidden motivations from the words people use.
Who developed Lexi?
Lexi was developed by Brand Genetics Ltd, a London-based consumer insight agency.
How does Lexi work?
Lexi is built on the GPT-4 platform, a language model developed by OpenAI. Lexi is enhanced with specialised NLP (natural language processing) tools that allow Lexi to conduct motivational analyses of texts.
How does Lexi analyze texts?
Lexi conducts a motivational analysis of texts by looking for motive-related words in people's speech called 'motive markers'. Motive markers are words, phrases and reactions that are semantically-related to an underlying motive, whether explicit (stated) or implicit (unspoken or unconscious). The rationale is that our motives prime motive-related language in our minds, making us more likely to use them. By looking for native-markers in people's speech, Lexi can detect what is motivating them.
What differentiates Lexi from other AI tools?
Lexi's unique capability lies in Lexi's specialised lexical analysis that harnesses the capabilities of Large Language Models like GPT-4. LLM's effectively map language by semantic-relatedness. Combined with traditional AI tools like NLP, Lexi can detect the explicit and implicit motives that describe, explain and predict people's behaviour.
How accurate is Lexi's analysis?
Like all AI models, Lexi's accuracy depends on the quality and context of the input data. While it's a powerful tool for analysis, human interpretation and verification are always recommended.
How is user data protected when using Lexi?
Privacy is a primary concern. Lexi anonymizes all text before processing, ensuring no sensitive or private information is shared. Furthermore, all analyzed data is treated with utmost confidentiality and is not stored beyond its intended purpose.
Has Lexi been peer-reviewed or tested by third parties?
Lexi was built in collaboration with a chartered psychologist.
Why isn't Lexi available to the public?
Lexi was specifically developed as an internal tool for Brand Genetics to address our specific needs in qualitative data analysis. At this time, there are no plans to release Lexi for public use.
Are there plans to commercialize Lexi in the future?
As of now, there are no plans to commercialize Lexi. It remains an exclusive tool for Brand Genetics.
How private is Lexi?
Lexi has the capability to anonymize all text before processing it with GPT-4, ensuring that no sensitive or private information is transmitted.
Is Lexi available to the public?
No. Lexi is an internal qualitative data analysis (QDA) tool exclusively developed and utilized by Brand Genetics.